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Healthcare Centers: Popping Up in Non-Traditional Venues

Caroline Wu
Sep 29, 2023
Healthcare Centers: Popping Up in Non-Traditional Venues

Our team attended the Connect Healthcare Real Estate conference, where we spoke about merchandising diversification for shopping centers and entertainment districts.  One such example is Patriot Place, with its grocery and retail tenants.

Patriot Place Directory 9.29.23
Source: Patriot Place

What is unusual about this particular stadium is the inclusion of tenants in the healthcare space, such as Brigham Health and Brigham and Women’s/Mass General Health Care Center, Dana Farber Brigham Cancer Center, Mass General Brigham Center for Sports Performance and Research, Mass General for Children, and Spaulding Outpatient Center for Children.  While overall Patriot Place visitation may fluctuate YoY based on seasonality factors like games played, visits to the health care center have mostly stayed steady or increased YoY.  Including health care centers in mixed-use facilities has many potential advantages, such as access to parking, proximity to retailers and restaurants, lodging availability, and somewhere to go should wait times go long in between medical appointments.

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Caroline Wu

Director of Research, Placer.ai

Caroline brings expertise in retail, CRE, entertainment, media, CPG, and tourism, and specializes in synthesizing broad datasets into actionable recommendations for growth. She has worked as the US Director of Consumer Insights at Unibail-Rodamco-Westfield, VP of Retail Insights and Intelligence at Omnicom, and Senior Director at Kantar. Caroline holds an MA in Sociology from Stanford University and a BA in International Relations from Stanford University.

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